There's an idea.
Enamored by the vision to go to moon, there seems to be no dearth of people willing to put their name in the hat to contribute. Yet, it all seems disparate. There is no one place one can go and say, "take me to moon on so-and-so date, I'll be there vacationing for 6 days on Shakleton crater, and please make sure I get a window seat". I believe that the question is not 'whether' that will ever happen - but 'when'. And the sooner we as a society ask for it - greater the chances of a critical mass gathering to support such a venture.
So, I truly believe that moon's true value is in quenching the tremendous human thirst for venturing out of the cradle and experiencing new, interesting environments.
Our culture, literature, history, and our very selves have lived with moon for a long time. Armed with the powers of observation and inference, we have perhaps even understood it well. But only cognitively - not experientially.
Question is how would such a "moon" venture work? Who would finance it? When would it break-even, and what price would the service fetch in an open market? How many people would be ready to sign up, and what extra perks would they buy? How much would insurance cost...the launch...the craft...the works? Would strong competition arise (take it from it, it ALWAYS does), or would government create rules to forbid competition?
However, in discussing the problem with a childhood friend, he said that he would be more than willing to pay $1MM of his family's money to ensure that his 8 year old son can go to moon in 15 to 20 years - "Moon Fund" he called it, parodying the immensely successful college fund for kids.
Now the question is how many such people exist globally, and what it would cost to set up the basic infrastructure to serve such millonaires. (For those curious, there are approx. 9MM millionaires in the world, with over 85,000 classified as 'extreme millionaires' in the +$30MM bracket).